Writing a book and earning royalties isn’t the only way you can make money from your book and it’s certainly not the fastest way. Even before your book hits the shelves, you can be making money from your research by creating articles related to your book topics. Not only will you create an additional revenue stream for yourself, you will help create interest in your book when it is released.
When you wrote your book, whether it was fiction or non-fiction, you most likely did research to make it authentic. That knowledge you now have can be turned into a number of different articles, each of which will earn you additional income, increase exposure of you as an expert on a subject that book explores and increase exposure of your book.
By using your research to create articles to help market your book, you’ll help increase your sales so that when those royalties come in, they will be larger than they otherwise might have been. The other way articles will help increase your sales is that they will increase your reputation as an author of topics in whatever field you write about.
For example, if you write a historical novel set during the Civil War, you can sell articles about the Civil War based on your research to regional and history magazines. Those readers will become familiar with your name and your writing style and be more likely to buy your books.
How Do You Do It?
The big question is how do you take a 100,000-word book and turn it into a 1,000-word article?
Serialize: The most-obvious answer is if your book is fiction, you can serialize it. You don’t see a lot of magazines serializing novels anymore and the serialization rights are usually part of your book contract so if you haven’t sold the book yet, you might be giving something away that could be valuable.
If you do serialize your novel, you can turn each chapter of your book into an article. Just imagine the extra revenue that could mean for you. Even if you run the article for free, you will still benefit consistent, regular and large exposure for your book. You probably couldn’t afford that much advertising.
A variation on this that has started gaining some popularity is serialization on the Internet, either through your own web site or an e-zine. Horror writer Doug Clegg serialized his novel Nightmare House on the Internet and by the time the serialization ended, Cemetery Dance Books had given him a five-figure advance.
Summarize: For non-fiction books, the most-obvious answer for creating articles from your book is to write articles based on one of the concepts in your book. It can be as easy as taking a chapter from the book, reworking it so it has a beginning and end and selling a stand-alone article. For books that don’t easily breakdown to one idea per chapter, you can summarize a concept or idea into an article. Jeff Guinn did this with an article he wrote about Bonnie and Clyde in Smithsonian Magazine that was based on his book Go Down Together. For someone interested in the article, he or she would also be interested in the book.
New Ideas: This method requires more work, but it can be more rewarding. Not all of your research on a topic makes it into a book, but it can be used to write articles. The article will still be about a topic found in your book. It just won’t be as directly connected to your book. When doing this type of article, consider your research, not necessarily your book. What ideas did you have when you were reading up on different subjects? Chances are someone else could find it interesting, too.
Localize: Localizing your research is a technique that local news media teach for how to handle national topics. You find a local connection to a national topic. It requires additional research, but you already know the basics of the topic from your initial research. With a localized topic, you can market articles to every regional magazine in the country. There are two big advantages with this technique. 1) Even though your book may not be about the local area, it can create interest with local readers for your book by making a local connection. 2) It’s easier to create interest when you’re writing about something closer to the readers.
You Already Laid the Groundwork
The thing about using your book to develop articles is that it should be easier than coming up with a completely original idea. After all, you are familiar with the subject and enjoy it enough to have written a book around it. Because you are familiar with the subject, it should be easier for you develop the query letter and write the article.
Your article will probably be around 800 words, though the magazine editor will give you the word count that he or she needs.
- Just like a short story needs to hook a reader early on, so does your article. Have an interesting fact or story that you can use to catch a reader’s attention.
- Move into the main point you want to make and then move onto the lesser points.
- Don’t make the article about you or your book, and don’t write in the first person.
- Use subheads, bullets, numbered lists, etc. These things break up the copy and make it easy to follow.
- Make sure to include your website at the end of the article.
Reference Your Book
Though your article shouldn’t necessarily be about your book, you should make sure to get a reference it and/or your e-mail address into the article. This usually comes as an author blurb at the end of the article so that you can tie it back to your book or web site. John Kremer, 1001 ways to market your book noted that Tom and Marilyn Ross have sold articles based on their books and “In each case, they insisted that the magazine include an endnote telling readers where they could order the book.”
Within the blurb, ask the reader to visit your web site. In an ad, that would be a call to action. This call to visit your web site should be the only place in your article where you promote yourself.
Don’t Forget the Internet
Don’t overlook web sites as a location to publish your articles. If you can generate visitors to your web site, it can make a great place to serialize your novel. On the Internet, your author blurb will become an active link to take the reader right to your web site. You can also write articles as free content for other web sites to attract readers to your web site where you can hopefully entice them to buy your book and turn it into a bestseller.
In today’s marketplace where catching a reader’s attention can take some creative marketing, using your book to create articles will bring readers interested in your topic right to your doorstep. It will build your credibility in your field and increase your contacts with editors who might be willing to review or promote your books in other ways. Besides, how often do you get paid to market yourself and your books? Don’t miss out on this chance.