Are you a marketing tortoise or hare?

blue-growth-chartWhen my book, The Last to Fall: The 1922 March, Battles, & Deaths of U.S. Marines at Gettysburg, launched, I worked to promote it and get it into bookstores. It felt like an uphill battle at times. There’s a lot more bookstores than there are me and my co-author.

This leads me to an observation that I’ve found as an independent author. The difference between independent authors and traditionally published authors is like the story of the tortoise and the hare.

Traditionally published authors are looking for their books to take off with a quick start. They have to have strong sales right from the start in order to keep their book in stores and in print. Independent publishers certainly would love to have strong sales up front, but tend to see steady sales that stretch out over a much longer life for the book.

I’ve seen that with many of my titles. They may be 5 or 10 years old, but they still sell well.

I think this is because while I can’t put an army of sales reps and publicity people selling my book hard for a couple months before they move onto their next project, I can continually work on promoting my older titles along with my newer ones. The efforts build on themselves, expanding the books exposure and sales.

The key to promotion is to keep at it. Do something every day to market your book. It adds up in the end.

You might also enjoy these posts:

  • The birth of a story idea
  • Write & Wait vs. Write, Write, Write
  • Time to get busy!

Secrets of Successful Authors: Write more

Note: This will be the first post in a series that write from time to time that look into the habits of successful authors. While I make a living from my writing, I’m still far from where I want to be. My hope is that as I examine these habits, I’ll learn just as much as you.

Successful authors write… and continue to write.

The old saying is, “Writers write.” Well, successful authors write more.

Look at your favorite indie author who is selling well. I bet you’ll also find he or she has a strong backlist of titles and probably publishes more than a single title a year, which seems to be the standard among traditionally published authors.

This doesn’t mean that such writers are hack because they write fast. I remember as a teenager reading that my favorite author at the time, Louis L’Amour, used to write three books a year when he was an up-and-coming author.

The simple fact is that if you want to make a living writing, you need to have books for fans to buy. Once you have turned a reader into a fan, that fan is going to want to read more of what you write. You need to have additional titles to capitalize on that enthusiasm. If you have 100 fans and only one book, you can only sell 100 books, but if you have 10 books out, you can potentially sell 1000 books.

Author David Gaughran writes in Let’s Get Digital that having additional titles is more effective than many platform-building activities that authors do.

A deep backlist also helps with your marketing efforts. For instance, if you have one book out, it’s hard to run a free book promotion. However, if you write a trilogy, you can offer the first book at a deal to hook readers and have them purchase the other books at the regular price. Similarly, when I sell books at a festival, I offer a “Buy 2, Get 1 Free” deal. It’s a deal that has significantly increased my sales, but I wouldn’t be able to offer it if I only had one or two titles out.

So once your current book is released, market it, but also start working on your next book.

This, of course, means you’ll need to spend more time writing. That is hard to do if you are also working a full-time job, but work to find the time.

It is a cumulative effect. The more books you get out, the greater your chances at seeing success. The more-successful you are, not only will you be more motivated to write, you will be earning more. This should help you cut back on other work.

Obviously, it will take time to build up your backlist so any extra time you can devote to your writing now will pay off down the line.

You might also enjoy these posts: