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20170624_092912            Writers need to network. It’s necessary to help improve your ability to write better and sell books.

One of the places where I’ve been able to grow my writers’ network is at the festivals and other events where I sell books.

I usually two or three writers at these events. Some are other writers like me who are selling at the festivals. Others are writers who are visiting the festival.

Unpublished Writers

The first type of writer I meet is someone who has written a book but is not published. Some of them are afraid to put their books to the mercy of the public. Others just don’t want to put in the time to do the marketing that books need. Others still think that it’s very expensive to publish a book.

Published Writers

The second type of writer is one who has a couple books published but they aren’t selling. If they were published by a mainstream publisher, they often feel that it’s the publisher’s job to market and sell the book. If they are indie published, they aren’t putting in the marketing time.

The result is that the books aren’t selling. These authors are cutting their own throats because publishers aren’t going to want to publish their next books if they can’t show a strong sales history on their previous books.

These authors believe that a successful author just has to be lucky. They ignore the fact that they need to work just as hard at the marketing as they did at the writing. When talking to these authors, I always tell them that they need to spend just as much time marketing as they do writing.

I’ve learned about new festivals. I’ve gotten the names of businesses and organization to contact about speaking or carrying my books. I’ve gotten tips to improve my sales. For instance, I learned about selling additional product lines from a fellow author.

Entrepreneurial Writers

The third type of authors are writers who are doing better than me. I love these authors because I get to pick their brains what they’re doing, what they like, and what kind of results they are seeing.

Yes, I do festivals to sell books, but I’m always looking for new ideas and new techniques to try and see what works and what doesn’t. I keep what works until it stops working for me or until I find something that works better with which to replace it.

This persistent move forward has allowed me to grow my business. It might not be happening as fast as I would like, but I am moving in the right direction.

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Here I am at The Book Center in Cumberland, MD, on Nov. 19. I’m the one on the left, in case you couldn’t tell.

I have entered my busiest time of the year. For the next few months, I have virtually of my weekends booked up until Christmas. I’ll be doing book signings at retail stores, selling books at festivals, and selling books at holiday festivals.

It’s an exciting time because I get to meet a lot of my readers and, hopefully, future readers. It’s also exhausting, and I have to wonder why. I have to admit that I’m not highly active at these events. I exert some energy setting up, which takes about an hour and also taking down my booth, which takes about the same amount of time.

In between, though, I’m just standing and sitting and talking to people. I rarely even get to leave my booth because I’m the only one there.

So why am I exhausted by the time I get home?

I’m not unique in this, either. I’ve talked to other writers and festival vendors who feel the same way. So it can’t just be because I’m getting old. (Which I’m not, by the way. I have a younger sister who passed me in age a few years back and now she’s my older sister.)

I have a trip in November to Ohio where a historical society is bringing me in to do five events in two days. I’m excited about the opportunity, but I’m also wondering how I’m going to feel at the end of each day, especially since I’ve got a six-hour drive to get there and get home.

It will definitely be an adventure. I just hope that I’m awake enough to enjoy it.

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A part of the discussion among members of the Gettysburg Writers Brigade this past Wednesday involved where to find festivals where we can sell our books.

Here are two websites that I use that make searching for festivals easy.

Festivalnet.com allows you to search for the details of festivals across the country for free. If you want more details, you can either join the website, or you can do a web search for the name of the festivals you find.

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I’ve been doing the latter, but it is becoming time-consuming so I will be joining with a basic level membership.

Given that the Gettysburg Writers Brigade is in Pennsylvania, I found another site called PA-vendors.com that gives, even more detail about Pennsylvania festivals than Festivalnet.com.

You can also find similar sites for festivals in New Jersey, Maryland, and Delaware.

So if you would like to find a long list of potential places where you can market your books, check out one of these websites.’

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