When my book, The Last to Fall: The 1922 March, Battles, & Deaths of U.S. Marines at Gettysburg, launched, I worked to promote it and get it into bookstores. It felt like an uphill battle at times. There’s a lot more bookstores than there are me and my co-author.
This leads me to an observation that I’ve found as an independent author. The difference between independent authors and traditionally published authors is like the story of the tortoise and the hare.
Traditionally published authors are looking for their books to take off with a quick start. They have to have strong sales right from the start in order to keep their book in stores and in print. Independent publishers certainly would love to have strong sales up front, but tend to see steady sales that stretch out over a much longer life for the book.
I’ve seen that with many of my titles. They may be 5 or 10 years old, but they still sell well.
I think this is because while I can’t put an army of sales reps and publicity people selling my book hard for a couple months before they move onto their next project, I can continually work on promoting my older titles along with my newer ones. The efforts build on themselves, expanding the books exposure and sales.
The key to promotion is to keep at it. Do something every day to market your book. It adds up in the end.
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