When 2018 ends, I will have done 28 festivals, not to mention other book signings, talks, and events. I mention the festivals because, as expected, they are a great place to sell books. I enjoy talking to readers, and I’m thrilled when I meet someone who returns to see me year after year at the same festival to buy my latest books.
I have discovered another benefit to festivals. After the festival, I see an uptick in my digital sales. I check my online book sales and ebook sales regularly. I realized a long time ago that my online books sales jumped after festivals. Why? I don’t know, seeing as how I offer a better deal at festivals and I’m there to sign the book. Still, some people apparently look at my books at a festival and then go home to order the unsigned books online for more money.
It was just this year that I finally noticed a similar thing happening with my ebook sales. Some people just don’t read physical books anymore. I can understand that. I can usually recognize these people because they ask if my books are available on Kindle and then take my card when I tell them “yes.”
I have always been a fan of festivals as a place to sell books. This just adds one more reason to why authors should use festivals as part of their marketing plan.
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