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Smashwords kicked off its 8th Annual Read an Ebook Week yesterday. It’s a giant promotion of ebooks published on its platform. Thousands, maybe even tens of thousands of ebooks are discounted anywhere from 25 to 100 percent from March 5-11.
It’s a great opportunity to get a great deal on ebooks from new authors. Because Smashwords is an aggregator, meaning they distribute their books to around two dozen ebookstores, you can find an ebook that fits your ebook readers.
I checked the promotion and saw that 10 of my books have been included. I’ve got history, historical fiction, biography, young adult, and horror titles that are part of the promotion. So if you are looking to stock up on some of my titles, here’s your chance.
50% Off Books
In fall turned to winter in 1949, the residents of Shallmar, Maryland, were starving. The town’s only business, the Wolf Den Coal Corp. had closed down, unemployment benefits had ended and few coal miners had cars to drive to other jobs. When children started fainting in school, Principal J. Paul Andrick realized the dire situation the town was in and set out to help.
In October 1918, Spanish Flu left behind 40 million dead. In Cumberland, Md., Dr. Alan Keener wants to take steps to prevent its spread, but he is met with resistance from old-school doctors who believe that the flu’s deadliness is overblown and easily treated. His work is complicated as a street preacher named Kolas aids the flu’s spread.
Beyond the Battlefield is a collection of 47 true stories and 56 photos that tell the history of Gettysburg and vicinity beyond the famous Civil War battle.
Chris Alten’s world is limited to the wheelchair that an accident has confined him to. He is lucky, though. The same accident killed his father. Chris also has a mysterious new friend whom he meets online and shows him a brand-new world where he can once again walk. This new world comes with its own dangers when it is discovered that Chris’s new friend is an artificial intelligence program.
25% Off Books
Chuck Caldwell is a WWII vet and Purple Heart winner who has met Civil War soldiers, fought at Guadalcanal and Tarawa, and studied atomic bomb explosions in Nevada. Through it all, he painted and sculpted miniature figures that have become sought after by collectors around the country. Clay Soldiers is the story of a man who became part of the history of America and chronicled it through his art.
Janet Sinclair is not looking forward to her first Christmas without her daughter. Janet still doesn’t know how she will go on without Danielle. Then Janet receives a beautiful porcelain angel that looks so much like Danielle that she can’t bear to look at it. As Janet tries to deal with Christmas, she finds out that the angel is more than just an ornament.
“Babe” Ruth was a baseball legend. You can find out why in “When the Babe Came to Town.” This book shows how the Babe connected with the fans through his many exhibition and barnstorming games.”When the Babe Came to Town” is a collection of some of these stories highlighting games that Babe Ruth played in Emmitsburg, Maryland; York, Pennsylvania; Oakland, California and Cumberland, Maryland.
Follow the lives of the Fitzgerald family on the Chesapeake & Ohio Canal as Tony and Thomas Fitzgerald race their canal barge against a train. If you enjoyed “Canawlers” and “Between Rail and River” by James Rada, you’ll want to follow this adventure set a few years after the Civil War during the canal’s heyday. Originally published as a limited-edition chapbook for CanalFest 2003.
A collection of short stories featuring the most-unusual funeral home you will ever see. Welcome to Peaceful Journey Funeral where the journey from life to death can be anything but peaceful.
David Purcell was on his way to meet his girlfriend when he fell into a cave. Now he can’t remember the five weeks he spent in the cave. With the help of Adam Maho, a Hopi, David discovers that he must remember that lost time if he if he going to stop the ancient Hopi evil, the dark kachinas, from being released into the world again. To do so, David will have to find his way back to Kuskurza.
When I started putting out my books as ebooks, I was initially overwhelmed. Just consider all of the platforms that sell ebooks: Kindle, Nook, Kobo, iBooks and Overdrive to name a few. Was I going to have to prepare my manuscript to meet the standards of each one?
Then I discovered Smashwords.com. It’s an aggregator of e-book platforms. I could upload my book once and have it converted to all of the necessary e-publishing platforms and then appear on the different sites. It was a godsend.
The site is pretty easy to use, too. You fill out book information and then upload a cover and the interior of the book. Smashwords converts the book into the appropriate platforms and then sends it out to the different retailers.
The one problem I have found myself having of late is that to qualify for a listing with all of those retailers, you have to format your book to certain specs. It was no problem for my novels. I just followed the tips that Mark Coker, the owner, posts for formatting and the process went smoothly.
The problem I run into is with my non-fiction books, which contain pictures. The pictures apparently cause a lot of problems in the conversion process. I must have tried six times to get my last book uploaded properly, but something kept going wrong. I think I may have it figured out, though, so I’ve got my fingers crossed for the next book I upload. (FYI, I will be setting my pictures at 96 dpi instead of 300 dpi. The latter is the standard for print publication. Since I’m not doing the print version, the web standard for pictures works fine.)
I haven’t made as much use of Smashwords as I can, which is something I’m trying to remedy. The site offers some useful tools for indie authors. You can easily change the book pricing. Unlike Amazon KDP, Smashwords allows you to make your books free of charge for an indefinite period. You can also alter how much someone can read of your book for free.
You can also use a set of marketing tools. Create coupons. Post an author interview. Link books in a series together.
These are just a few things that I’ve discovered so far.
Despite the advantages of using Smashwords, I also use Amazon KDP for the Kindle versions of my books. It does require some extra work to prepare the manuscript again, but most Kindle users buy their Kindle e-books from Amazon. I found that when I started publishing directly with Amazon KDP, my Kindle sales jumped considerably.
Still, uploading two versions of my books is a far cry from having to upload six versions. Now I just need to find the best ways to use the marketing tools at my disposal.
Do free books work as a marketing tool? This is a hotly debated issue among the indie authors that I know. Some are quite vehement that since they put in all that time writing the book, they want to get paid for that work.
I understand that. I want to get paid, too. I think the difference between those who use free e-books and those who don’t is their view of their career. Authors who use free books as part of their marketing plan believe that giving away a book now will help them further down the road in building readership and therefore, more sales.
I did some revamping of my own marketing plan this fall and decided to use free books as part of it. The first way I implemented this strategy was to offer three free e-books to anyone who signs up for my mailing list. (If you’re interested, visit my website at jamesrada.com. You’ll find a signup at the bottom of the home page.)
The results were good, but I still need to tweak things a bit to optimize it.
Smashwords recently released an updated survey that supports the use of free books. With more and more authors using free book promotions, the effectiveness has dropped off some, but it still works. The 2015 survey found that free books are downloaded 41 times more than a priced book. That is up a bit from 2014, but down significantly from 2012 and 2013.
However, what it shows is that free books are a great way to get your books read. What happens from that point is up to the author. If the book is well written, the reader will want more so authors need to make sure that it is easy for the reader to find more books by the author and buy them.
“A free book allows a reader to try you risk free, and if you’re offering them a great full length book, that’s a lot of hours the reader has spent with your words in which you’re earning and deserving their continued readership. Free works!,” Smashwords founder Mark Coker wrote in the survey.
Another item involving free books from the survey is that series that offer the first book free earn more money than those that don’t. Smashwords looked at 200 series with a first book free and 200 series that didn’t offer a free book. The survey looked at average earnings and the median earnings of the series. Both ways showed that series using free books earned 66 percent more.
I think this shows that free books should at least be given a try. I certainly will be. If you want to take a look at other findings in the survey, you can find out more here: http://blog.smashwords.com/2015/12/SmashwordsEbookSurvey2015.html