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20170624_092912When 2018 ends, I will have done 28 festivals, not to mention other book signings, talks, and events. I mention the festivals because, as expected, they are a great place to sell books. I enjoy talking to readers, and I’m thrilled when I meet someone who returns to see me year after year at the same festival to buy my latest books.

I have discovered another benefit to festivals. After the festival, I see an uptick in my digital sales. I check my online book sales and ebook sales regularly. I realized a long time ago that my online books sales jumped after festivals. Why? I don’t know, seeing as how I offer a better deal at festivals and I’m there to sign the book. Still, some people apparently look at my books at a festival and then go home to order the unsigned books online for more money.

It was just this year that I finally noticed a similar thing happening with my ebook sales. Some people just don’t read physical books anymore. I can understand that. I can usually recognize these people because they ask if my books are available on Kindle and then take my card when I tell them “yes.”

I have always been a fan of festivals as a place to sell books. This just adds one more reason to why authors should use festivals as part of their marketing plan.

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CanawlersCurious how to pronounce the title of my historical novel Canawlers?

It’s CAN-all-ers. It’s what boatmen on the C&O Canal sounded like when they used to say “canaller”.

They also had a challenging and dangerous job during the Civil War. Canawlers brought coal and other goods 185 miles from Cumberland, Maryland, to Georgetown. All the while, they traveled along the Potomac River within site of the Virginia shore and the Confederate States of America. The C&O Canal ran along the border of two warring nations, the canawlers were caught in the crossfire.

Hugh Fitzgerald is a proud canawler. For nine months a year, he and his family live on their canal boat, working hard to get them through the lean winter months.

The year 1862 was a hard year to live on the canal, though. To this point, the Confederacy has stayed south of the canal, but now the Confederate Army intends to go on the offensive and take the war into the north.

Not only are the Fitzgeralds’ lives endangered by the increased activity of warring armies and raiders on the canal, but the Fitzgeralds’ secret activity as a stop along the Underground Railroad only endangers their lives all the more.

Then fate takes Hugh away from his family, leaving his wife, Alice, to hold the family together. With the help of her children; Thomas, George and Elizabeth; Tony, an orphan from Cumberland; and David Windover, a disillusioned Confederate soldier, they will face the dangers presented by the war, nature, and the railroad together.

Download your Kindle copy for FREE until Jan. 20.

From the reviewers:

  • “A powerful, thoughtful and fascinating historical novel, Canawlers documents author James Rada, Jr. as a writer of considerable and deftly expressed storytelling talent.” – Midwest Book Review
  • “James Rada, of Cumberland, has written a historical novel for high-schoolers and adults, which relates the adventures, hardships and ultimate tragedy of a family of boaters on the C&O Canal. … The tale moves quickly and should hold the attention of readers looking for an imaginative adventure set on the canal at a critical time in history.” – Along the Towpath
  • “Mr. Rada presents an interesting slice of the Chesapeake and Ohio Canal boatman’s life set against the backdrop of the turbulence and uncertainty of the American Civil War. The use of the canal as a route on the Underground Railroad is also woven into the plot which reveals how hard work, a strong family and difficult times could come together along the canal.” – Rita L. Knox, Park Ranger, C&O Canal NHP

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UntitledIf you’re a fan of Edgar Allan Poe, The Man Who Killed Edgar Allan Poe solves the mystery of the great writer’s murder, and you can get it FREE on Kindle until Jan. 13.

You might be thinking that Poe wasn’t murdered. He died in a hospital. You’re wrong.

While he did die at the Washington Medical Center, before that, he was found delirious on the streets of Baltimore and wearing clothes that were not his own. He was admitted to the hospital where he died without explaining what had happened to himself. One clue to what happened to him was that he shouted the name “Reynolds” before he died.

The hospital and its records were later destroyed in a fire, so we’re left with theory and conjecture about how the Master of the Macabre died. One person knows how the Father of the Modern Mystery died, and that person is …

The Man Who Killed Edgar Allan Poe.

This is his story, although it reads like one of Poe’s horror tales.

Alexander Reynolds has been known by many names in his long life, the most famous of which is Lazarus, the man raised from the dead by Christ. Matthew Cromwell is another resurrected being living an extended life. Eternal life has its cost, though, whether or not Alexander and Matthew want to pay it.

Alexander has already seen Matthew kill Edgar’s mother and he is determined to keep the same fate from befalling Edgar.

From the time of Christ to the modern days of the Poe Toaster, The Man Who Killed Edgar Allan Poe is a sweeping novel of love, terror, and mystery that could have come from the imagination of Edgar Allan Poe himself.

Get Your Copy Here

From the reviewers:

  • “Impressively original, exceptionally well written, absolutely absorbing from beginning to end, ‘The Man Who Killed Edgar Allan Poe’ showcases author J. R. Rada’s outstanding skills as a novelist. ” – Reviewer’s Bookwatch
  • “…this fictional nail-biting account of the two men whose blood feud brought about Edgar’s death. … it’s a great ride through suspense, horror, and mystery – worthy of the writer for whom the novel takes license.” – Allegany Magazine

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Publication1

Here is the short fiction that I’ve published electronically. Two are novellas and two are short collections. Two also have previews of novels with the same characters in them.

I waver back and forth as to whether I like e-books or physical books better. Both have their advantages, but one of e-books biggest advantages is that it has brought back the viability of short fiction.

I remember when I was writing a lot of short fiction back in the 1990s that a professional rate was considered 3 cents a word or more. That means you needed to get paid at least $75 on a 2,500 word short story. At the time, I was making at least 10 times that amount for a non-fiction article. Plus, the market for non-fiction is much larger.

While some novellas could be published as chapbooks, it could be costly, both for the publisher and the reader. I independently published a 65-page novella that I needed to retail at $5.99. That was really too much for a novella that size, but between the printing costs and the retailer cut, that’s what was needed to make it financially viable.

The one area that did work for short fiction was a collection or participating in an anthology. For me, anthologies were always iffy because I usually bought one because a favorite author of mine was part of it, but usually there were other stories in it that I really didn’t like. With short story collections, my impression is that they never seemed to be as big a seller as a novel by the same author.

Then along came e-books.

You can publish a novella and price it at a $1.99. You can publish a short-story collection, just a couple short stories, or even a single story and price them appropriately. Electronic publishing opened up a lot of new avenues for short fiction. These new avenues can pay royalties indefinitely, eventually making the author a lot more money than he or she would earn from publishing a single story in a magazine.

Short fiction e-publishing also makes a great marketing tool. First, these e-books are usually priced very affordably so that a reader would be willing to try out a new author. Second, these e-books can be offered as perma-free without the author feeling he or she is giving up a large royalty. Third, short e-books can be used to promote upcoming novels.

I have seen the latter happening more and more. The author has a new novel coming out in the fall. In the spring a short story is released for 99 cents. Besides the short story, there is usually a preview of the new novel attached at the back of the story. As an added benefit, publishing short fiction along with your novels helps keep your name out in front of readers.

As a reader as well as a writer, I’m happy to see the resurgence of short fiction. I’ve got quite a few on my e-reader that I read and enjoy.

new-amazon-kindleI was reading Joanna Penn’s Author 2.0 Blueprint the other day and she noted, “If you’re self-publishing, most of us make the vast chunk of our income from ebooks, because there are no restrictions on sales and readers don’t even have to know who published the book.” (BTW, you can get this book for free from her web site and it’s a great resource.)

This statement in the book struck me because it’s far from my own experience. I get about 45% of my income from my books and about 5% from my ebooks. I certainly wouldn’t mind it being the other way around if my current book level made up the 5%.

With a $7.99 ebook, I earn a $5.42 royalty for each sale. For $2.99 ebooks, I earn $2.04 and for $0.99 ebooks, I earn $0.35. That a pretty high percentage (35% to 68%).

By contrast, for a $19.95 paperback, I earn between $5 and $15 after subtracting the book production costs. That means I’m earning between 25% and 75% in net profit for each book.

So per book, I make more for each print book than I do for each ebook. Ebooks tend to be less expensive, though, but you need an e-reader to read them. I still run into plenty of people who tell me that they don’t have an e-reader or that they like the feel of a book in their hands. To be honest, I also meet people who look at my books and ask if they are available on Kindle, Nook, or Kobo.

I still need physical books to sell when I do festivals or presentations. People are there ready to buy and are looking for them.

My book sales have been growing nicely over the past couple years, but the e-books haven’t kept up. It certainly seems like it would be a more efficient use of my time if I was selling a couple thousand ebooks a month.

I think Penn’s statement just shows how much better my marketing needs to become. It’s all right, but it needs to be better. It can be better.

So what are your experiences? Do ebooks or physical books sell better for you? What are your best marketing techniques?

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