Having a strong backlist of books is great for a writer. When I sell books at festivals, I am able to have a large display of different covers, genres, and sizes of books to attract readers. In fact, last year my show display grew from one table to two tables. A backlist also means that I have multiple ways to attract readers. Each title gives me a new opportunity to catch a reader’s eye.
That’s all great.
However, I’ve run into a drawback with having a library of 18 books, and it has been driving me crazy this past month.
I have started running all of my books through Grammarly to catch any mistakes my editors, readers, and I missed when the book was originally published. Surprisingly, given how many eyes were on the manuscripts, I have found too many. Running 18 books and a half a dozen e-books through the program takes times. I started doing this in December, and it could very well continue until next December.
Since I was reviewing each book, I also decided to make sure that all of the electronic editions had a review request at the back. I haven’t worried up until not about getting readers to post reviews of my books online. That delay has come back to bite me recently as I have tried to expand some of my marketing efforts. Some places that I have wanted to use to market my books want to see more reviews of the books. So I’ve had to detour some of my marketing in order to increase my Amazon.com reviews.
Last month, I learned some new techniques for writing book descriptions that I have also started applying to my book pages as I update them. This is not a single update. I need to make changes to a book on four different websites (Amazon, KDP, Smashwords, and Bowkers) to make sure the descriptions are all the same.
I recently discovered a way to accomplish two things that I have wanted to do for years. When I switched from doing offset printing to print-on-demand through Createspace, I stopped being able to get my books into physical chain bookstores. The three reason I heard for this were that the stores couldn’t get their typical discount when purchasing the books, they didn’t want to support Amazon.com, and stores can’t return print-on-demand books.
Up until now, I haven’t worried too much about it. I have been making most of my sales through other channels. However, as my marketing efforts expand, I have started running into this roadblock more often.
I have discovered a way to use Ingram Spark and Createspace together. I can still get the books that I sell through Createspace, and customers purchasing books on Amazon will still see the books always in stock. Meanwhile, I can use Ingram Spark to get my books into the chain stores and offer a hardback edition.
I have wanted to offer hardbacks since I wrote No North, No South… It is an oversized book, which is typically printed as a hardback. Since that time, I’ve written another tabletop book and a couple novels that I would have like to offer as hardbacks.
All of these are useful things for me to do. They each will have benefits to help me continue moving my career forwards. I recommend authors do all of these things. It’s just that having to do all of these things for all of my books is very, very time-consuming.
It’s happening, albeit slowly, but I’m excited to see the results.
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