freelancingI’ve written about the pros and cons of freelance writing from the writer’s perspective in other blogs. That all still holds true if you are considering writing on a freelance basis. However, the person paying the bill needs to find benefit in using freelance writers, too.  Employers don’t care that you can select your own projects or have a flexible schedule. They want quality work at a good price with as little hassle as possible.    

Part of being successful as a freelancer is understanding what role you as a freelance writer play for with an employer. How you help them? Knowing that, you can fulfill their needs better and improve their satisfaction. This allows you to more easily retain those businesses as clients and get more work from them.

Magazines like to use freelancers because they provide new sources of ideas and perspectives. If a magazine uses full-time writers, it might only be able to hire a handful, but if it uses freelance writers, the number of potential writers is limitless. The editor can pick and choose the most-promising stories from a large pool of possibilities. So not only does the magazine get more new ideas, the editors can choose from the best of new ideas.

I used to do a lot of stories for a now-defunct magazine called Maryland Life. As the name suggests, the magazine’s coverage area was the entire state of Maryland. If the magazine had had to hire full-time writers to cover the entire state, it would have been too expensive. By using freelance writers, they don’t have to pay benefits, which can account for around 30 percent more above a full-time employee’s salary.

It can be simpler to hire a freelance writer. The company pays the writer a set fee for the article and the writer is responsible for dealing with paying the employment taxes on that amount.

In general, a freelance writer would charge less than an agency a company might hire for public relations or advertising. They can also get a higher level of expertise if they search for a freelance writer with the skills they want.

These are just a few things to keep in mind. While you become a freelance writer because of the way it benefits you, the only way you can stay a freelance writer over the long run is if you find ways to benefit your clients.

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