So many products were so innovative when they came about and captured such a large part of the market that their names have become synonymous with the product type. For instance, do you clean your ears with a Q Tip or a cotton swab?
When this happens, it’s a big advantage to the manufacturer. Their product is the first thing people think of when they think of that product. However, brand names are trademarked and manufacturers need to protect them by making sure that writers like myself capitalize the brand name and use it properly. When a trademark isn’t protected, the manufacturer may lose control of it. One example of this is a Zipper fastener. It has now become a verb that doesn’t need to be capitalized.
I found a list of some words you might not realize are trademarked products:
- Jet Ski
- Bubble Wrap
- Hula Hoop
- Slip ‘n Slide
For more products and some detail about them, here are two articles you might want to look at: